About This Course
Marketing communications occupies an important position in the oil and gas industry, as promoting brand awareness and defining and conveying differentiators in a crowded marketplace are critical.
Online marketing is one of the best ways to ensure that your oil and gas company gains the customers it needs to succeed in terms of sales and revenue. With oil and gas digital marketing, your business can reach current and future clients where they spend most of their time.
Marketing Strategy in the Oil and Gas Business training course is tailor-made for petroleum, oil and gas professionals. It will help you understand how to successfully market in one of the world’s most challenging environments.
Learning Objectives
Devise and implement a fully-featured petroleum sector-specific marketing strategy
Review the different oil trading markets by type of transaction
Review the different types of contracts: long-term, spot and forward
Understand how crude oil and petroleum products are traded
Understand the economic drivers affecting the international petroleum market
Use a portfolio of marketing tools to deliver a compelling message
Be familiar with how the media works
Create an effectivedigital marketing plan
Gain a competitive edge in the fast-evolving petroleum, oil and gas marketplace
Target Audience
- Government ministerial teams and policy advisors
- Senior managers within government agencies and international oil companies
- Government and regional regulators of oil and gas operations
Your Instructors
₦2,556,483.00
